GRR FAQ
Quick answers to the most common questions about GRR. For the full definition, formula, and benchmarks, see the GRR glossary page.
What is GRR?
GRR is gross revenue retention, the share of recurring revenue kept from existing customers after downgrades and churn, ignoring any expansion. It measures how leaky the revenue base is.
How do you calculate GRR?
GRR = (Starting MRR - Downgrades - Churned MRR) / Starting MRR. Unlike NRR, upgrades and expansion revenue are excluded, so the maximum possible GRR is 100%.
What is the difference between GRR and NRR?
NRR includes expansion revenue from upsells and can exceed 100%; GRR excludes expansion and is capped at 100%. Healthy SaaS companies watch both.
Keep exploring GRR
GRR is gross revenue retention, the percentage of recurring revenue retained from existing customers over a period, counting downgrades and churn but excluding expansion revenue. Read the full GRR definition for formulas, benchmarks, and common mistakes.