CAC Calculator
CAC is customer acquisition cost, the sales and marketing investment required to acquire customers.
Overall CAC = S&M Spend / New Customers | Variable | Meaning |
|---|---|
S&M Spend | Sales and marketing spend. |
New Customers | Number of newly acquired customers. |
Worked example
- S&M Spend
- $50,000
- New Customers
- 100
- → Overall CAC
- $500
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CAC Formula
Overall CAC = S&M Spend / New Customers | Variable | Meaning |
|---|---|
S&M Spend | Sales and marketing spend. |
New Customers | Number of newly acquired customers. |
How to Calculate CAC
Worked example
- S&M Spend
- $50,000
- New Customers
- 100
- → Overall CAC
- $500
Full definition, benchmarks, and common mistakes live on the CAC glossary page ; quick answers are in the CAC FAQ .