Customer Marketing

Related terms

• Total Revenue — Total Revenue is the total income generated over a period, including recurring and non-rec…
• Organic Search — Organic Search is customer acquisition from unpaid search engine visibility.
• Marketing Automation — Marketing Automation uses software and workflows to nurture leads, manage campaigns, and m…
• Expansion Revenue — Expansion Revenue is additional revenue from existing customers through upgrades, upsells,…
• Exit — Exit refers to preparing for and completing a liquidity event such as an acquisition or M&…
• Customer Success — Customer Success is the function responsible for onboarding, retention, expansion, and cus…
• Activation — Activation is the point in the product journey when a user reaches meaningful initial valu…