ABM
What is ABM?
ABM is account-based marketing — a strategy that flips the funnel by selecting high-value target accounts first, then running coordinated, personalized marketing and sales plays against those specific companies.
Also known as: Account-Based Marketing, Account Based Marketing
Common Mistakes with ABM
ABM FAQ
What is ABM?
Account-based marketing selects named target accounts that fit your ICP, then concentrates personalized campaigns, content, and sales outreach on the buying committee inside each one — measuring account engagement and pipeline instead of lead volume. Classic examples: one-to-one plays for ten named enterprise accounts, or one-to-few campaigns per industry vertical.
When does ABM make sense for SaaS?
When deals are large (roughly $25K+ ACV), buying committees are multi-person, and the addressable market is a definable list of companies. Below that, inbound and PLG motions are usually more efficient.
More questions? See the full ABM FAQ.