Product Led Growth
What is Product Led Growth?
Product Led Growth is a go-to-market motion where product usage and user experience drive acquisition, activation, conversion, and expansion.
Also known as: PLG
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Related Concepts
Prerequisites
- User Onboarding — User Onboarding is the process of helping new users or customers reach initial value and b…
- Activation — Activation is the point in the product journey when a user reaches meaningful initial valu…
Related terms
- Outbound Sales — Outbound Sales is a sales motion where the company proactively prospects and reaches out t…
- Organic Search — Organic Search is customer acquisition from unpaid search engine visibility.
- CAC — CAC is customer acquisition cost, the sales and marketing investment required to acquire c…
- Field Sales — Field Sales is a sales motion where reps engage prospects in person — through on-site meet…
- Exit — Exit refers to preparing for and completing a liquidity event such as an acquisition or M&…
- ACV — ACV is annual contract value, the annualized revenue value of a customer contract.
- Sales Process — Sales Process is the repeatable sequence a sales team uses to qualify, engage, close, and…
- Marketing Automation — Marketing Automation uses software and workflows to nurture leads, manage campaigns, and m…