SaaS Formulas

The math behind SaaS growth: funnel conversion rates, TAM, and other formulas with worked examples.

Covers: saas formulas, saas metrics formulas

• Funnel Conversion Rates

  Funnel Conversion Rates measure how prospects move from one stage of the marketing and sales funnel to the next.

  Formulas

• TAM

  TAM is total addressable market, the total revenue opportunity available if a company could serve the full market.

  Formulas