Outbound Sales vs Paid Growth
What is the difference between Outbound Sales and Paid Growth? Side-by-side definitions, formulas, and benchmarks for two of the most-watched SaaS metrics.
Definitions
What is Outbound Sales?
Outbound Sales is a sales motion where the company proactively prospects and reaches out to target customers.
Full Outbound Sales definition →
What is Paid Growth?
Paid Growth is growth generated through paid acquisition channels such as advertising or sponsored campaigns.
Outbound Sales vs Paid Growth at a Glance
| Outbound Sales | Paid Growth | |
|---|---|---|
| Category | Sales | SaaS terminology |
| Formula | — | — |
| Benchmarks | — | — |
| Calculator | — | — |
When Each Matters
Outbound Sales and Paid Growth answer different questions. Outbound Sales is a sales motion where the company proactively prospects and reaches out to target customers. Paid Growth is growth generated through paid acquisition channels such as advertising or sponsored campaigns. In practice, healthy SaaS operators watch both, because each one catches failure modes the other misses.